The Ipsos survey, conducted by the Paris-based market research firm, revealed on Sunday that 42% of Pakistanis believe the country is heading in the right direction — the highest figure recorded since 2018.
Perceptions of economic strength reached their most favourable level since August 2019, while optimism overtook pessimism, marking what the firm described as a key psychological shift among the population.
Finance Minister Muhammad Aurangzeb welcomed a new global survey showing consumer confidence in the country had surged to a six-year high, calling it a reflection of the government’s disciplined economic strategy. He called the data “encouraging” and said it showed the success of the government’s policies implemented over the past 14 months.
“Consumer confidence in making major purchases and investments has doubled compared to the same period last year, indicating that households are beginning to feel more secure in their financial prospects,” the finance ministry said in a statement.
The survey also found that confidence in job security was now at its highest level since 2019, suggesting improving labour market conditions driven by pro-growth policies.
Aurangzeb reaffirmed that the government was committed to maintaining macroeconomic stability, deepening structural reforms, and ensuring inclusive economic growth. He noted that the rise in consumer confidence was broad-based, with notable increases seen in both urban and rural areas — particularly among youth and women.
“The findings of the Ipsos survey are a timely validation of Pakistan’s economic direction and a clear signal that the country is on a steady path toward recovery and resilience,” he added.
The survey comes as Pakistan shows signs of stabilisation under a $7 billion IMF programme secured last September. Inflation has slowed, the rupee has steadied, and foreign exchange reserves have improved, helping to boost public trust.
